Bringing light to one of the best gamification methods, in which video games are developed in collaboration with a corporate entity to advertise a brand name or product:
Advergames.
What is Advergames in Layman’s terms?
Advergames are games that contain an advertisement in some way, shape, or form. They allow brands to engage with the consumer in a meaningful way. They are an evolved form of product placement where the game is designed around the brand, rather than the brand placed in the game. With the explosive growth of mobile devices, Advergames are every marketer’s dream and Arimac is here to make your dream a reality!
Although Advergames is a relatively new research area, this strategy aims to inform customers on what they will experience after trying the product in real life. The core idea being, receiving information while being entertained. Moreover, according to a recent eMarketer report, IGA spending is expected to reach $650 million by 2012, with $350 million specifically invested in advergames. This concept saves businesses the hassle of operating within the constraints imposed by game developers and is an interactive game-product created for being more well-known by the customer and increasing brand equity.
We are IMI
IMI Games designs, develops, and deploy any mini-game or entertainment application as per your requirement. Our vast customization for our clientele, results in top-of-the-mind brand recall, with capabilities such as conceptual design, game design, level design, audio/visual/artwork production, programming, quality assurance, deployment, and much more.
We design and develop bespoke games for brands across the globe with tailor-made features, in order to target our customers on an online platform. Using well-designed Advergames, we have the power to entertain consumers in an engaging and informative way, while offering businesses more control over the context in which the brand is experienced by consumers.
But the question remains, how do we engage consumers with so much content circling out there?
The answer is simple. Our game plan consists of delivering small, lightweight, and highly engaging experiences, and is the most customer-friendly way to gain traction, given the short time frames available to ride the consumer trend waves. Combined with our in-house technology and distribution platform, Advergames can be developed very quickly and distributed to consumers instantly, across Smartphones.
Here are some of the most successful case studies that we have perfected with local and international brands alike
Harpo’s Pizza Rush
Harpo’s Pizza partnered with IMI Games, to bring Harpo’s Pizza Rush to life. The game was focused on creating a loop between upselling pizza and educating customers on the process of making Harpos’ delicious pizza.
The Harpo’s Pizza restaurant gave out weekly pizza vouchers for top players, giving them an additional reason to keep coming back!
Key features
· A subtle way of educating customers on pizza offering and the process involved in making Harpos’ pizza
· Sharing the actual restaurant menu to customers — familiarizing the content
· An active channel to communicate with fan-groups and include promos
Keells Power Shopper
Bringing another banger into the game, Keells partnered with IMI Games presenting Keells Power Shopper! The game focused on creating a loop between customer purchase decisions and an entertaining mobile game.
The supermarket chain wanted to create the ‘top-of-the-mind’ strategy among the youth as a retail chain, and this game became the catalyst to their desired goal. For all real-life purchases that met the threshold of basket values, the game triggered a voucher code. Using this very voucher, users received power-ups in the actual game.
Weekly winner prizes were awarded by completing the engagement loop.
Key features
· Game vouchers connected with the Point of Sales (POS) system across 100+ locations
· The game factored 20 power-ups with varied gameplay, creating excitement on each game voucher
· The latest PS4 giveaway for weekly winners
Nestomalt Avurudu Asiriya
Designed to reach out to the country’s ardent malt lovers and celebrate the joy and festivities of the Sinhala and Tamil New Year, the Nestomalt Avurudu Portal helped increase awareness about the Nestomalt brand by driving consumer engagement, via a fun array of Avurudu-themed games. Employing vivid and vibrant gaming technology, the app modernized popular Avurudu traditions to help Nestomalt reach out to thousands of youth in a creative and engaging way.
Key features
· Targeted and effectively engaged in urban and suburban youth. The gaming experience infused classic Avurudu activities such as Kottapora, Lissana Gasa Negima, Kana Muttiya Bindima, Aliyata Esa Thebima, Gama Haraha Diwima and, Kamba Edima to mobile phones and tablets across the island.
· A unique online Avurudu experience through user logins and profiling.
· Offering leaderboards, social sharing options, and the mobile hub, through which users can send Avurudu greetings.
Dilmah Tea Maker
Dilmah Tea celebrated their 70th Anniversary in partnership with IMI Games to create a hyper-casual game that supports the true essence of brewing a ‘cuppa’.
This game was released as part of the global campaign and participated across borders, while simultaneously uniting tea lovers under competitive circumstances.
Dilmah Tea Maker is the first of many games to be released with this partnership with a view of creating a youth-affiliated group centered around Dilmah Tea. A charismatic infusion of tea lovers and gamers. .
Key features
· Educating consumers on the tea-making process and how it is unique at Dilmah
· Global Leaderboard competitions to drive competition
· Distribution on the Native App and PWA, (bundle offer) ensuring the discoverability of the game via the Dilmah Website.
WHO’s Clean Hands
The World Health Organization wanted to target the youth, by creating an educational yet fun source of entertainment with the COVID-19 outbreak. The objective of the game was to educate the users on the importance of washing one’s hands and instilling the steps that need to be followed.
Their main motive was to educate people on the right way to wash hands
Key features
· The game was to be hosted on IMI Games as well as Facebook ‘Instant Games’
· The ability to scale on the Facebook platform
· Rapid development and deployment
Umaria — Manda Pama
Based on her hit song Manda Pama, Umaria along with the Arimac team, showcasing a game using the lyrics of the talented artists’ new single to create an entertaining gaming experience.
Key features
- Converting song elements
Blok and Dino — Office Hora Police
Ceylonta and Blok & Dino present Office Hora Police based on their hit video, combined with a story-driven, retro-style, action-fighting game! One Man. Five Departments. It’s a tea run like NONE other! Enjoy the adventure of Gnaney throughout the 5 levels and hit the top spots in the Sri Lankan leaderboard. The game is a novel take on hyper-casual games, by adding exciting comics and voice clips of the famous duo.
Key features
- The storyline and comic strips
IMI Games can be used across industries as a tool for hosting games and competitions to drive engagement and user behavior. In order to penetrate into new customer segments or attract users, IMI Games can be used for spanning beyond the ecosystem, connecting to the POS systems and other user-specific systems via API-connectivity. Arimac is capable of connecting games directly to your existing operations to drive sales and engagement.
Providing a diverse portfolio of single and multi-user games that can be customized according to client needs, IMI has been thoughtfully designed to apply Advergames to help the client brand gain awareness and long-term effectiveness.
Visit https://imigames.io/ & https://arimaclanka.com/ to stay up to date with the latest digitally disruptive innovations!
